https://www.nicolebrookerstrategy.com/my-specialities daily 0.75 2025-07-08 https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/7dd5135e-7e23-4e2a-97c2-facfa996e1ef/Screen+Shot+2024-12-01+at+1.26.56+PM.png My Specialities - Research Design Let’s get weird together. I prefer less traditional methodologies and have a healthy distrust of ‘$50 and a cookie’ focus group reports. I’ve designed research that has taken me everywhere from a cross country sports pilgrimage, to building a rage room in the basement of a London Ad Agency. If you do find yourself stuck behind the glass, I’m happy to help make the recruit and the discussion as helpful as it can be, even if it has to be run fully remote. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503379315109-VLBIOT9NC8WHYEE2CQPK/Screen+Shot+2017-08-21+at+10.20.57+PM.png My Specialities - Measurable results If we can make it, we ought to be able to measure it and craft a case study out of it. If told well, those results can help you win everything from confidence (and incremental business), to new clients, to hardware and awards. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503380495047-RM087FF96BWCH81W8EDL/Screen+Shot+2017-08-21+at+10.40.49+PM.png My Specialities - CREATIVE INSPIRATION Feeding teams provocative ways into strategies, audiences and ideas, purpose built for impact. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503378680082-G6C5PI8VW4I6NL1JRVEM/Screen+Shot+2017-08-21+at+10.06.14+PM.png My Specialities - positionings and narratives Helping identify what to–and how to–stand for something undeniably true for your brand, product and desired customer. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503379860211-60GMBQHDZQGOEZBNLC78/Screen+Shot+2017-08-21+at+10.30.14+PM.png My Specialities - category expertise New challenges are always welcome, my past work gives me a crucial leg up in Automotive, Sports, Tech, Beer & Spirits, Entertainment, Cultural Impact PSAs and a 98% win record in New Business since going out on my own. https://www.nicolebrookerstrategy.com/new-page-1 daily 0.75 2024-07-03 https://www.nicolebrookerstrategy.com/new-page-2 daily 0.75 2025-07-01 https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503360070339-DAC4F48MWLKYQJ9VINY5/IMG_0814.JPG Getting Inspired - LEARNING: WATERCOLOR TECHNIQUE Learning Watercolor Techniques https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1574383560263-79U3EQO62ZROTUE1K7CL/cover-image-k1s0z8k1-dwsc_acast_square.jpg Getting Inspired - LISTENING: DRUNK WOMEN SOLVING CRIME Listening 2 Dope Queens https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1598298300996-Y2SQBEX80B9IB404L8SL/Nicole+Brookerghc-01.png Getting Inspired - ATTEMPTING: MENTORING AND REACHING BACK Doing Solo Trips https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/ddcfae89-99b2-49b3-bffd-acae6e2c7c74/Tupac-WMWIF-scaled-e1642979192895-960x590.jpeg Getting Inspired - REVELING: MUSEUM EXHIBITS Reveling In Museum Exhibits https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503360126881-O0UD2PTBG9J6Z03AJNVA/IMG_0570.JPG Getting Inspired - SPEAKING: WOMEN CATALYSTS Speaking Women Catalysts https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1523040597560-DUMUZ1MUGASOJ5NI3JGL/sphinx_moth_black_edit.jpg Getting Inspired - Writing: LIVE STORIES FOR THE MOTH https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/fa62c010-0487-49de-add7-ce3f374e7b26/Screenshot+2025-06-30+at+5.24.56%E2%80%AFPM.png Getting Inspired - UNEXPECTEDLY OBSERVING: ROADIE CULTURE Reading Mississippi Sissy https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503373995030-OH8IKU7NJ7NPETB5LRSP/IMG_0412.JPG Getting Inspired - ANTICIPATINg: SATURDAYS Anticipating Football Season https://www.nicolebrookerstrategy.com/home daily 1.0 2026-02-25 https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503371973252-O63XM4CXLJAAU6MAL1YW/IMG_1114.JPG Welcome https://www.nicolebrookerstrategy.com/resume daily 0.75 2026-02-09 https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1610909901407-DMSHQY2I8IDVXOE3R68E/Screen+Shot+2021-01-17+at+10.59.38+AM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1610909904622-6RVXRTPIJTHGMS3945CV/Screen+Shot+2021-01-17+at+10.59.19+AM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1610910140408-43VXEIBQ92TWDE8L1OMR/Screen+Shot+2020-09-09+at+9.09.54+AM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1638986345614-RC71715WDZPV7HFIKNV9/Screen+Shot+2021-11-30+at+1.07.02+PM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1638986366860-OXRWB552ZL77A4PREAQV/Screen+Shot+2021-11-30+at+1.06.07+PM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1683224990727-QH463129WY22TNP79DQF/IMG_3819.PNG Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1683225001163-TMSZZ56VGVTP691IYM80/IMG_3818.PNG Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1753223470547-X22MKZ27XR6ZHL7TS4GS/scr.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1753223478671-997OAU5JETBALPCHT9XC/Screenshot+2025-07-22+at+9.37.59%E2%80%AFAM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1753986636960-C2S7COB8GU6LBHRH9XZB/Wendys+fastco.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1753223130973-PL03UQGZJVM42WSCOFE9/Screenshot+2025-07-22+at+9.01.54%E2%80%AFAM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503376741333-YDVMROSQ3QHUF64K4533/Screen+Shot+2017-08-21+at+9.26.55+PM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1710361557150-6BJNT0VHKC80PSYD0EJC/jeep+wsl.jpg Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1710361568434-ITDC7PNLRYN41FGHVJ9N/yc6omhkmuf4ahfr1ahp2.jpg Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1710361594623-WOYF50H4MKUQWQBVQQTO/bbdzlrtzvuf7qtm4jz7h.jpg Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503376680797-MTAQA7T9K2R2LGPMNRRZ/Screen+Shot+2017-08-21+at+9.34.22+PM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503376701098-67QME9V684TH8K79AKZ4/Screen+Shot+2017-08-21+at+9.34.34+PM.png Resume https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503380836344-2LH5AG79OYP7V03L4TTS/Screen+Shot+2017-08-21+at+10.46.37+PM.png Resume https://www.nicolebrookerstrategy.com/my-specialities-1 daily 0.75 2025-12-29 https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/d4d91a05-bd8d-4dfd-b1a6-92ef84293a1c/Screen+Shot+2025-12-29+at+12.30.12+PM.png Recent Projects - Wednesday s2 partnerships I spent 9 months at Netflix leading strategy for brand partnerships across the platforms biggest english language title - Wednesday s2. We brought Morticia Addams into the booking.com world, made Thing the official Thinger-tips of Cheetos, and created and launched the Meal of Misfortune with Wendy’s, complete with a restaurant takeover (Wednesday’s) where we saw a viral +9 hour wait to buy the meal. For each brand, we found the intersection of the IP and their own inner outcast, creating unique, bespoke, business moving partnerships that improved the fan experience. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/6a9d9c44-7ca1-4514-8e55-f79e50210fc5/Screen+Shot+2025-06-28+at+10.31.44+AM.png Recent Projects - SHOWING UP FOR SPOKANE BECU is the 4th largest credit union in America, and if you were in Seattle WA you’d know it. But Spokane is a credit union market, and beyond the East vs West of Washington, Spokane WA is a dramatically different place than Seattle with radically different needs. As BECU hit reset in Spokane, we needed to help the brand see their own Seattle biases, and crack a bigger brief - in a market where product is at relative parity, and you aren’t the David vs the big bank Goliath, how do you show up for Spokane, not just show up in Spokane? With Further&Further, we were able to shed light on what people here actually need to feel seen and understood, and helping them with what they really need: how to do big things with little money. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/8a5c313b-8cf2-42b1-8d1c-286cda08a368/Screen+Shot+2025-07-08+at+10.48.31+AM.png Recent Projects - W+K London: Project Cozy One of the most creatively awarded, strategically envied advertising agencies on the planet had a problem. Annual reviews were showing a strange trend - women at the agency were being given the feedback that they lacked confidence. Project Cozy set out to uncover the gendered disparities in motivation, creativity and trust at W+K. We found that it wasn’t that the women of W+K lacked confidence, it was that their confidence in the ability to feel seen and heard at W+K had eroded. A lack of psychological safety and ability to feel seen and heard among their peers, bosses and teams was directly at odds with the level creativity the agency was founded to embody. As a result, the W+K leadership team implemented changes that arguably should be made across the whole of the industry. A little over a year after Project Cozy’s roll out, ‘confidence in your ability to do your job’ is up 4%. Women feeling that the loudest voices get rewarded, not having regular 1-1s, imposter syndrome, perceptions of pay inequality, feeling deliberately undermined, and the need to be at the pub or risk missing out are all down by double digits. For men, feeling that they need to be at the pub or risk missing out is down, as is their imposter syndrome also by double digits. Cozy has become both a recruiting and retention tool, and a testament to the commitment of W+K to making the best work of your career. Cozy 2.0 is in the works. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/0fd198b4-b4c2-471e-9bba-548f989a14e2/Screenshot+2025-06-30+at+5.36.51%E2%80%AFPM.png Recent Projects - A pilgrimage to sport Designed a cross country pilgrimage to sport for W+K NYC and FanDuel. From rivalries like Yankees v Red Sox, to the largest outdoor sports betting in the world, late night bars and back alley card rooms, and time learning from hall of fame NFL tailgaters. I sought to uncover how people become sports bettors. Specifically targeting markets where Sports betting was on the ballot or legal, the resulting findings led to a ‘Hitchhikers Guide to becoming a sports bettor’ - highlighting how people come into the fold, how it changes their sense of fandom and the way they consume sport. Also, I now know where to get hot tips on ping pong and to never bet on Jimmy Butler. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/8d542caa-78f9-4df8-93c8-459db32fd4ef/Screen+Shot+2021-11-30+at+1.06.07+PM.png Recent Projects - Unbelievable stories Gift card scammers have been posting banner years. Their billion dollar industry preys on people’s fear of loss and often succeeds. They’ve grown more sophisticated in feigning authority, in their points of contact being more intimate, and their message more urgent. It’s not until after they have been scammed that people realize how ridiculous it all was. To encourage people to trust their gut, we needed to train their gut by highlighting the unbelievability of real scam stories, reminding them that if someone - anyone - asks to solve a problem using gift cards, it’s a scam. If it sounds unbelievable, it probably is. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1600295314704-6SLFIVBR9Z8HEGIIA3TF/Screen+Shot+2020-09-16+at+3.28.07+PM.png Recent Projects - MESSING WITH TEXAS Led a 6 week design thinking research sprint to unlock a positioning for a global clean energy brand entering the Texas market. We couldn’t take the team to Texas, so instead we brought insight, quant and qual research and cultural nuance to them. Texans don’t need another cowboy hat or someone to tell them not to Dallas their Austin. ‘The greatest country in The United States of America’ just want what’s best for Texans–even if they disagree on the means they can generally align on the result. It’s not in the tropes that creative and brands can shine, instead it’s in showing up with the same level of integrity and respect for Texans that really matters. https://images.squarespace-cdn.com/content/v1/599b2235ff7c502eb4ab91d0/1503435335027-T35LWXGV4IKJ7XW041M5/Screen+Shot+2017-08-22+at+1.55.02+PM.png Recent Projects - articulating the NATURE OF FANDOM To land a positioning to unite multiple sports sponsorships, we had to beat words like 'passion' and surpass surface truths like "there's no I in team". With no money, and a lot of stakeholders to convince, I dipped into the greatest free tool for understanding fandom at its core: youtube. Fan reaction videos helped land a tension I know to be true as a sports fan and rich as a strategist: We aren't addicted to sport–we're addicted to the ride sport takes us on.